Hur motiverar mans sig själv eller andra under kristider? Mark McGuinness försöker svara på det i sin gratis e-bok som ni hittar här. Boken är tänkt för chefer som nu i finanskrisens skugga inte kan ge sin medarbetare högre lön för att öka motivationen.

Mark McGuiness skrev boken därför att lön inte alls är den motivationsmorot som många tror. Det är tvärtom så att vi motiveras av många andra saker. I boken ger McGuiness exempel på olika scenarier och vilken motivationsstrategi som vi bör använda. Men först ger han oss lite teori om motivation av vilket jag har saxat följande:

More Than Money – The Four Most Powerful Types of Motivation

My model of motivation is based on four basic types of motivation:

  1. Intrinsic motivation - satisfaction in the work itself (pleasure, stimulation, learning etc)
  2. Extrinsic motivation - rewards for doing the work (money, promotion, perks etc)
  3. Personal motivation - individual values (a love of knowledge, power, security, self-expression etc)
  4. Interpersonal motivation - the influence of other people (competition, collaboration, commitments etc)

The links above will take you to my original blog posts about the different types of motivations. (Or you could download the e-book, where I have a lot more to say about all of them.)

Human beings are complex creatures, and we are typically motivated by a mixture of all four elements. This diagram can help make sense of this complexity:

The types of motivation combine to produce four key areas to focus on when trying to motivate people (including yourself):

For example, before taking a job, you will probably have a minimum expectation in terms of salary and opportunities for career advancement (personal rewards). You will also want to be sure that it offers you an opportunity to use your skills, learn and stretch yourself in pursuit of a meaningful challenge (personal satisfaction). Chances are you will also want to be given due credit for your contribution (public recognition). And given how long you are going to spend in the company of your co-workers, you will probably want them to be stimulating and enjoyable company (social interaction).

Most people will be motivated by a similar combination of factors, whether or not they think about it consciously. So if you are a manager and you only take one thing from this article, make it this:

Make use of all four types of motivation – not just personal rewards.

Läs hela artikeln här.

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One Response to “Hur motiveras personalen (och jag själv) i kristider?”

  1. There sure is more than just one way of seeing it. Can you write more about this topic? I guess I really got sucked into this website because when I saw the time I was surprise to see that I have spent the last 5 or so hours on your article. I thinkI am following along with what you are trying to say.

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