Presentation Zen har en intressant artikel Don’t make a speech. Put on a show. Med utgångspunkt från Paul Arden’s book, It’s Not How Good You Are, It’s How Good You Want to Be, diskuterar han ett alternativt presentationssätt.

Arden skriver:

”When we go to see a lecture, we generally go to see the speaker not to hear what they have to say. We know what they have to say. That’s why we go see them.

How many speeches have you heard? How many of them can you remember?

Words, words, words.

In a song, we remember firstly the melody and then we learn the words.

In stead of giving people the benefit of your wit and wisdom (words), try painting them a picture. The more strikingly visual your presentation is, the more people will remember it.

And more importantly, they will remember you.”

Zen exemplifierar med en video , Googles Masterplan, som kan vara en inspirationskälla.

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One Response to “Hur man får någon att minnas vad man sagt”

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