Guy Kawaasaki har läst Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch och även bett John att skriva ner sina marknadsidéer i 10 punkter. I rubrikform blev det:

  1. Narrow the market focus. Differentiate.

  2. Think about strategy first.

  3. Create information that educates.

  4. Package the experience.

  5. Generate leads from many points.

  6. Nurture leads along the logical buying path. everything that matters.

  7. Automate for leverage.

  8. Commit.

Mycket läsvärt. Kanske värt att köpa boken!


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